Qualia.
And yes, the further out along the hierarchy of organization you go, the more abstract "life" itself becomes. Energy and motion.
And that's also true. But selfishness vs altruism stops being a valid dichotomy at the "life" level of organization, that certain threshold of sapience. When we move into the more derived forms of "life" at higher levels, we're talking larger processes bound by the axioms of systems theory (physics); higher than sapience, much like a flock exhibits completely different behavior than the individual birds that compose it. But yes, in basic terms, if the universe exists, it is selfish, and if it doesn't, it is self-less. Much like "ego death" achieved by either explosion or vacuum.