http://www.theatlantic.com/health/archive/2014/10/the-introverted-face/381697/#
"The fact that social decisions are influenced by facial morphology would be less troubling if it were a strong and reliable indicator of people’s underlying traits,' the researchers write in today's article. 'Unfortunately, careful consideration of the evidence suggests that it is not.'
The primary problem is that people feel they have this sense, and they ignore other relevant information, Olivola said. Politics is a great example. His research has shown that politicians whose facial structure is deemed to look more competent are more likely to win elections.
Olivola has also done studies that show in conservative-leaning states, finding that the more "traditionally Republican" a person's face is deemed to look, the more votes he/she gets. Even if they're a Democrat. And the correlation between facial competence and vote share is strongest among voters who are lacking in political knowledge."
"The fact that social decisions are influenced by facial morphology would be less troubling if it were a strong and reliable indicator of people’s underlying traits,' the researchers write in today's article. 'Unfortunately, careful consideration of the evidence suggests that it is not.'
The primary problem is that people feel they have this sense, and they ignore other relevant information, Olivola said. Politics is a great example. His research has shown that politicians whose facial structure is deemed to look more competent are more likely to win elections.
Olivola has also done studies that show in conservative-leaning states, finding that the more "traditionally Republican" a person's face is deemed to look, the more votes he/she gets. Even if they're a Democrat. And the correlation between facial competence and vote share is strongest among voters who are lacking in political knowledge."
